Dany Fishel – Co-Founder and CEO

Dany Fishel
A vanguard in internet business development and online marketing, Fishel previously co-founded the strategic web consulting practice KwaKwa, alongside Ilan Leibovich and successfully managed projects for innovative startups, including aniBOOM and PLYmedia. He also managed both contextual and behavioral advertising for 888 Holdings Public Limited Company, one of the world’s most popular online gaming entertainment companies, and was responsible for generating millions of dollars of yearly revenue. His expertise includes developing new revenue models, forging strategic partnerships, and media landscape thought-leadership. Fishel received a bachelor’s degree in Economics and Management from The Hebrew University in Jerusalem, Israel.

Ilan Leibovich – Co-Founder and COO

Ilan Leibovich
Internet, web2.0, social media and online revenue models expert, Leibovich previously co-founded the strategic web consulting practice KwaKwa alongside Dany Fishel, and successfully managed projects for innovative startups, including aniBOOM and PLYmedia. Fluent with all Internet technologies, the affiliate’s sphere, online marketing, competitive intelligence and reaching the web2.0 opinion leaders. He also managed the affiliate’s retention deparment for 888 Holdings Public Limited Company, one of the world’s most popular online gaming entertainment companies. Formerly Leibovich received a bachelor’s degree in Communications and Management from The Hebrew University in Jerusalem, Israel.

Natasha Shine-Zirkel – CMO

Natasha Shine-Zirkel
Natasha oversees Rounds’ public relations, SEO, corporate blogs, community management, viral marketing, advertising, retention and business development efforts. She launched an innovative internship program in 2009 that has brought interns to work at Rounds from around the world. Previously, Shine-Zirkel served as compliance coordinator at online payment solutions company SafeCharge. Prior to that, she was coordinator for the Zell Entrepreneurship Program, an acclaimed venture creation course for outstanding, undergraduate entrepreneurs, at IDC Herzliya. Born in London, raised in California and immigrated to Israel in 2005, Shine-Zirkel holds an associate’s degree in business administration from Irvine Valley College in South Orange County, California and a bachelor’s degree in marketing and finance from The IDC Herzliya.

Aviv Laufer – CTO

A passionate developer, designer, and manager of software with over 20 years of experience, Aviv codes and solves technical problems with a combination of strong creativity and powerful technical skill. He is experienced in project management (planning, procurement, manufacturing, and finance), independent development, and system designs, and has experience in the managing of both small and large teams (over 200 people). Prior to joining Rounds, Aviv held senior management positions at several hi-tech companies including TechFinancials, Comverse and In his spare time, Aviv enjoys spending time with his family and ultra running.

Gadi Srebnik – VP Communications and Special Projects

Gadi Srebnik
Talented software developer, specializing in Flash ActionScript, FMS streaming and communication. Experienced in design and development of highly interactive distribution systems for data and media. Previously worked as a senior FMS developer for KnockaTV and as a flash project manager for KiddoNet.

Yohay Barsky – Client Team Leader

Yohay Barsky
Flash Developer, out of the box thinker, entrepreneur, Co-founded SORTFIX. Experienced in design and development of unique and complex interactive user Interfaces, on web and mobile platforms. MSc – The Hebrew University of Jerusalem.

Yfat Eyal – Multimedia and Graphic Designer

A young, creative, and inventive designer. Yfat has been working as a designer for companies in Israel and the US on UI, web, branding on numerous digital products. She has done projects for leading commercial agencies, branding agencies, and digital studios. Yfat holds a degree in Business from the University of Maryland along with a Design degree from the Parsons School of Design.

Shay Baz – Client and Android Developer

Multifaceted software developer with a wide range or expertise including flash information and facts, video editing, and graphic media and design. His work experience includes freelance, graphic branding, and working as a flash developer for commercial agencies. Prior to joining Rounds, Shay worked at Motorola for ten years as a Java developer. He completed his degree in Computer Science from Bar Ilan University in Ramat Gan, Israel.

Elazar (Elaz) Yifrach – iOS Developer

Passionate thinker and inventor, Elaz has been developing in flash since 2004 and iOS since 2010. He previously worked as a senior flash developer for Starnet Interactive and went on to co-found Cleversome, an iOS apps company in May 2010. Elaz loves pixel perfect interfaces and photography.

Nitzan Tomer – Front Team Leader

Nitzan Tomer
Gifted software engineer that specializes in web applications while using different types of cutting edge technologies and programming languages, such as: ASP (old school & .NET), PHP, J2EE and advance browser based user interfaces (HTML, CSS & JavaScript).

Ohad Milchgrub – Web Engineer

An enthusiastic and creative UX oriented web developer with expertise in Javascript, CSS, and HTML. After receiving a degree in Computer Science from the Hebrew University in Jerusalem and an M.F.A in Film and Television from Tel Aviv University, Ohad went on to work for successful startups such as Worklight and ProSight. After a hard day’s work, Ohad is likely to be found joyfully resting in his bed or playing with his kids.

Lior Aviram – Web Engineer

An innovative web developer and technology evangelist, living and breathing technology since the age of 7. Lior has over 11 years of experience in the hi-tech and technology industry of which 4 were focused on web development and UX/UI design. He started his professional career serving in an elite communications and software development unit in the Israeli Defense Forces where he acquired programming, management, and team leading skills. Above all, Lior is always sure to keep himself at the cutting-edge of his field.

Doody Parizada – Server-Side Developer

Top notch Software Engineer, who believes that programmers and code can live in harmony. Doody served in the technological unit of the IDF as a software engineer and then went on to graduate with honors from Bar Ilan University with a BSc. He is familiar with multiple programming languages such as C++, Java, C# and Python. Prior to joining Rounds, Doody worked at SHL and StartCut.

Ofer Morag – Software Developer

Skillful programmer familiar with various software systems including ERP Oracle Systems. Ofer’s prior experience includes working in the IT field and doing IT support at Bermad. He recently completed his degree in Computer Science from The Academic College of Tel-Aviv-Yaffo.

Avishy Leuchter – QA Engineer

Board Members

Moshe Levin – Chairman

Moshe Levin
A key individual in the hi-tech business and an experienced member of the Israeli start up community, Moshe Levin has become a prominent figure in the industry. With over 30 years of experience, Moshe has served in top executive positions of companies such as Fibronics International, Orbotech and ESC Medical Systems and has led at Chairman position companies like Phonetic Systems, Jinni, and more. He was also a partner in Pitango Venture Capital, Israel’s largest Venture Capital, and has led many investments focusing on companies in the Communications, Internet and media fields. He is currently the Managing General Partner at DFJ Tel Aviv Ventures. Moshe holds a B.Sc degree in Computer Science from the Technion Institute of Technology in Israel and is married with 3 children.

Zeev Bregman

Zeev Bregman
Current CEO of NICE and previously the CEO of Comverse, LTD. from January 2001 to March 2007, where he orchestrated the company’s turn-around from the Telecom Crisis of 2001-2002. Served in various R&D, management within the company, including Vice President, EMEA Division and Messaging Division.

Uri Shinar

Uri Shinar
Founder and CEO of Formerly CEO and President of Keshet Broadcasting, where he established the grounds for Israel’s first commercial TV channel in a variety of aspects. Also co-founded some of Keshet’s media sister companies – The Comedy Channel and Keshet Interactive.

Daniel Recanati

Daniel Recanati
Founder and CEO of Rhodium. Founded, financed and directed various international initiatives in a broad range of industries (Internet, New Media, Cellular, Real Estate and Food & Beverage). Director at modu,, Libox, Best TV, Gmul Investments, Govli, Yahel Foundation, and MadaTech.

Yaron Kniajer

Yaron Kniajer
CFO of Rhodium. Previously worked as an investment banker at Lehman Brothers’ Media & Telecom M&A Group as well as the CFO of Mediagate, and as a Manager at Ernst & Young. Certified Public Accountant, with an MBA from London Business School (Distinction).