Introducing Ashley Boo

Hey Rounders!

We’ve been working hard to create for you a special and unique new campaign. It’s the first of its kind and is a full blown interactive profile campaign on Facebook.

Introducing Ashley Boo, a new and innovative interactive campaign on Facebook. Users write what they want to do with Ashley and the profile comes to life, responding to users’ requests in a totally fun and exciting way.

The entire campaign was created in-house by the Rounds team. You can see the list of credits below. It was created in order to promote our Facebook application, Video Chat Rounds, which allows you to do stuff together with friends and new people via video chat.

The campaign was originally inspired by Tipp-Ex’s Hunter Shoots a Bear, but this is the first of its kind on Facebook. The reason we used Facebook is because we wanted to promote our application in a new and innovative way and show people what our brand is all about.

The application is created in Flash and for the first few seconds mimics a real persons Facebook profile. It’s only after the user enters a keyword or phrase that it becomes much more than just a static image and basically comes to life.

For more information about the campaign and for a cheat sheet of all the things Ashley Boo can do, go to www.ashleyboo.com

Credits:

Concept: Yogev Shelly / Martin Luber
Producers: Martin Luber / Natasha Shine / Ilan Leibovich
Director: Martin Luber
Director of Photography: Gregory Dean Hall
Post Production: Martin Luber / Gregory Dean Hall
Programmers: Oleg Sivokon / Nitzan Tomer / Sergey Kagansky
Actors:
Maya Volberg
Natasha Shine
Farida Chamailova
Liz Ekshtat
Nitzan Tomer
Eli Atlas
Leore Kamen
Martin Luber
Gregory Dean Hall