Ilan is the heart and soul of Rounds products and innovation. With years of experience in product management, UI/UX and design, product definition, usability testing and research, growth hacking, app store optimization, social media and online marketing, Ilan leads the innovation at Rounds. Ilan has initiated, defined, designed and managed internet products on almost every platform available - websites, desktop applications, browsers extensions, Facebook apps, widgets and add-ons, mobile tablets and of course mobile applications. It’s a rarity for him to not be familiar with a new app, gadget or a trend that’s going on in the internet sphere and he is fluent with all internet technologies. Expert in everything related to product management, user experience and design and reaching consumers in the masses as well as opinion leaders. Previously, Ilan managed the affiliate’s retention department for 888 Holdings, co-founded the strategic web consulting practice KwaKwa alongside Dany Fishel and successfully managed projects for various innovative startups, including Aniboom and PLYmedia. In 2012, Ilan was selected in the prestigious "40 under 40" awards. Ilan holds a bachelor’s degree in Communications and Management from The Hebrew University in Jerusalem, Israel.